Social Media Marketing To Sell Solar Panels

The allure is the warranty.

Social media marketing to sell solar panels.

Based on captains of industry s experience in branding and marketing for renewable energy companies i ve put together this guide. When it comes to solar marketing the important things to consider are the goal of your online campaigns and your targeted audience. Solar leases cause the most difficulty when owners of solar homes go to sell according to a colorado real estate agent who trains other professionals on solar home sales but that s only one of. The customers only require a solar product provider whom they can trust with their investment.

Facebook is an online platform that your leads will be on so it s worth it to have a marketing presence there. Unlike buying ads or hiring a telemarketing vendor social media is free to use. Social media marketing is the practice of promoting your business on popular networks like facebook twitter and linkedin. Selling solar to a homeowner is both a high tech and high touch transaction.

Age also matters when you re selling solar panels as a buying incentive. Younger solar systems do have more appeal to buyers. Use social media advertising to extend your reach and get in front of prospects at the beginning of the buying cycle. Excellent incentive if your system is relatively young for your buyer.

The warranty on solar panels is normally 25 years. This page is half website half social media updates. Create a facebook business page. Create that presence with your facebook business page.

And this is where social media marketing banks on its role of promoting your solar company and at the same time helping the potential consumers as well. I m focusing specifically on massachusetts because as you ll see the local aspects of solar energy marketing are important although these tips can be customized for any state. The top social media platforms for solar marketing. Two way social media communication between homeowners and a solar company can help build the trust needed for homeowners to make the big investment that is going solar.

Social media can be a powerful channel for installers to build trust in the market. Social media is especially valuable to solar companies because of the popularity of sustainable and alternative energy right now. By derick lila on july 24 2017 comments off on the top social media platforms for solar marketing.